There is no denying that getting a good (high-pay, interesting, engaging, fulfilling) job is one of the main reasons that kids attend college. This ought to be one of the criteria that's used to evaluate the value of a college education and a number of surveys exist, though some (example) use this as the only criterion, which has it's faults. There is a very interesting article today on career development at Wake Forest University (and it's director). I think it makes a lot of sense to have a forward-looking program that helps students develop skills to benefit them on-the-job. I agree too, as the article points out, that this isn't the only purpose of higher education. We have been hearing a lot about jobs and economic returns of higher education, but there is some talk too about what else higher education delivers to students. Clearly this discussion informs a discussion about MOOCs too. MOOCs are great at opening doors for people around the world (great example), but what are the intangibles that are gained from enrolling at an institution of higher education that can't be replicated online? Can those be replicated online? There is a lot of enthusiasm about using the technology that enables MOOCs (online access to lectures and other material) blended with in-class activities to drive home content by encouraging students to digest, discuss, deliberate, and disseminate that knowledge (example). It is indeed a brave new world. We are just starting to recognize the possibilities...